How UpNormal Increases Revenue and Profit: Business Strategy Breakdown for Modern Entrepreneurs
How UpNormal Increases Revenue and Profit: Business Strategy Breakdown for Modern Entrepreneurs
What makes a business not just survive but thrive? UpNormal, a popular coffee shop and hangout brand in Indonesia, offers practical insights and actionable strategies for entrepreneurs eager to drive up their sales and profit margins. In this in-depth breakdown, you'll uncover the lessons behind UpNormal's success—lessons that can transform the way you approach business, product development, team building, and operational efficiency.
Lesson #1: Sell What People Actually Need (and Make It Uniquely Yours)
UpNormal doesn’t reinvent the wheel when it comes to food and drinks. Their menu consists of familiar staples like coffee, noodles, bread, bananas, and fries—items everyone knows and loves. What sets UpNormal apart is how they add value through creative naming and branding. Unique, quirky names spark curiosity and attract a young crowd without straying too far from what the market wants.
- Don’t chase “weird” or unknown products—solve real needs
- Product-market fit is vital: offer what’s already in demand
- Creative value (naming, branding, concepts) can differentiate you in a crowded space
Pro Tip: Being unique doesn’t mean being eccentric. Add genuine value, not just novelty!
Lesson #2: Deeply Understand Your Target Market
UpNormal’s primary customers are millennials, aged roughly 17 to 35, who make up Indonesia’s largest and most dynamic market segment. UpNormal caters to their hot buttons—the most desired features and comforts:
- Air conditioning for comfort
- Multiple charging outlets for devices
- High-speed Wi-Fi, always accessible
They recognize that millennials want a place to hang out, work, and connect without feeling rushed. Even if customers only buy a single coffee, they can stay for hours without being hassled. This approach builds loyalty and turns UpNormal into a “third space” for work and socializing.
Mapping the Market’s Real Needs
- Problems: Need a comfortable, connected hangout
- Wants: To feel trendy, visible, and part of a community
- Basic Needs: Food, drink, power, connectivity
To win in business, always map your market’s problems, needs, and wants—then meet them better than anyone else.
Lesson #3: Build a Team Based on Competence, Not Titles
A key UpNormal insight: Don’t force yourself into every leadership role if it’s not your strength. Instead of founders acting as CEO, they hire experienced professionals for the position. Each founder focuses on their expertise—whether it’s marketing, branding, or operations.
- Recruit or partner with people who are strong where you are weak
- If you must do it all at first, plan to delegate and recruit as you grow
- Consider collaborations or profit sharing if budgets are limited
Insight from Jim Collins’ book “Good to Great”: Get the right people (“who”) before deciding what they’ll do (“what”).
If you lack skills in an area, either learn, recruit, or collaborate—don’t let your business stagnate because of a talent gap.
Lesson #4: Optimize Operational Efficiency and Reduce Unnecessary Costs
UpNormal embraces technology for cost efficiency. For example, they use automated order pagers rather than hiring extra staff just to deliver food to tables. This may seem simple, but the savings are enormous:
- Cut labor costs—no need for additional waiters just for food delivery
- Boost profit margins without sacrificing customer service
- Scale efficiently: savings are multiplied across all outlets
Imagine saving the annual salary of one staff member per outlet. If a company has 100 outlets, this adds up to massive savings—funds that can be reinvested for growth or improving customer experience.
Key Formula:
Profit = Sales (Revenue) - Costs (Expenses)
Lowering unnecessary costs, while maintaining quality, is a direct path to higher profits.
Technology and Innovation in Everyday Operations
From self-service pagers to automated payment systems, UpNormal continually seeks ways to streamline processes, boost speed, and reduce error. This willingness to innovate ensures competitiveness and higher profit margins.
Business Growth: Knowing When to Delegate and Scale
- Start by wearing many hats if necessary, but recognize when it’s time to bring in specialists
- Train new hires, but don’t hesitate to pay more for professionals who bring proven expertise
- Consider strategic partnerships and collaborations to access talent you can’t afford outright
Delegation is not a sign of weakness; it’s a strategic move to unlock business growth and innovation.
Key Takeaways for Entrepreneurs
- Sell familiar products, but stand out through added value
- Deeply understand and serve your real market, not just what you think is cool
- Invest in a team built on competence—not just job titles
- Leverage technology and operational hacks to reduce costs and maximize profits
- Delegate and scale smartly as your business grows
Related Articles You May Find Useful
- 7 Proven Ways to Increase Profit in F&B Business
- How to Build a Brand Millennials Love
- Entrepreneur Magazine
Conclusion
UpNormal’s story proves that smart business isn’t about flashy ideas or massive capital, but about meeting customer needs, building a capable team, and constantly optimizing operations. Take inspiration from their approach, apply these strategies, and watch your own business revenue and profits grow. Have thoughts or want your business to be reviewed next? Leave a comment below, share this article, and follow for more actionable business insights!
Label: Digital Marketing
References:
Source: “❌ BEDAH BISNIS UPNORMAL, CARA UPNORMAL DALAM MENINGKATKAN OMSET & KEUNTUNGAN (STRATEGI BISNIS)”
Channel: Dewa Eka Prayoga
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